The top 10 benefits of ERP systems to take any company and department to the next level. Learn more now!
Summary: In the cosmetics industry, many companies are reluctant to digitize because sensory properties such as fragrance and skin feel are difficult to communicate. But digitization offers significant benefits: Time savings, error reduction and customer satisfaction. E-commerce platforms play an important role, especially since the pandemic. Online stores expand target groups and increase sales. Automation reduces manual tasks and increases efficiency, which is becoming increasingly important in the industry.
Cosmetic products impress with factors such as a pleasant smell and a soothing feeling on the skin.
These are two qualities that are almost impossible to convey digitally - the main reason why many companies in the cosmetics industry shy away from digitalization. However, the potential offered by digital mechanisms is enormous: time savings, fewer sources of error and satisfied customers are just some of them.
Even before coronavirus, many companies made their product ranges available in online stores. But since the start of the pandemic at the latest, e-commerce offerings have become indispensable. Viewing products from the comfort of your couch, ordering at the click of a mouse and receiving them at home - who doesn't use this option? Of course, cosmetics companies are also offering online stores, expanding their target group and increasing their sales sustainably as a result.
The mountains of tasks are getting higher and higher, time is running out. Reasons why companies are going digital. Automation reduces manual effort and increases efficiency. The trend of using digital tools to achieve more results in less time has arrived in the cosmetics industry.
Customized products for maximum satisfaction - that is the major goal of every company. To achieve this, companies in the cosmetics industry rely on individualized products. For example, they are specifically tailored to the skin conditions of customers and provided with the right ingredients and active ingredient content. Mass-produced creams and the like? This trend creates products that really suit the customer.
Lots of data, lots of insights? Yes, but the way to get there blocks the view. Employees have neither the time nor the technical ability to reliably analyze the ever-increasing masses of data. That's why representatives of the cosmetics industry are turning to big data and artificial intelligence. This allows huge amounts of data to be reliably analyzed in a short space of time. The result allows conclusions to be drawn about the needs of customers and forms the basis for a more satisfied customer base.
In the past, prototypes were used to advance the results of research and new developments. A process that is lengthy and risky - because it costs resources and money. Virtual 3D models and virtual reality not only produce more specific results in less time, but also reduce the costs of prototype production.
By using digital tools to promote tailor-made and innovative products and increase the speed of order processing, customers receive results with maximum quality. The result: they are satisfied. And what do satisfied customers do? They remain loyal to the company. Digitalization is your path to close customer loyalty.
Introducing digital tools results in automated processes and workflows. This is particularly useful for processes that are repeated regularly. Instead of performing each step individually and manually over and over again, you can simply hand over such tasks to software. This increases speed, you work more efficiently and save yourself nerve-wracking tasks.
Companies whose products consist of a large number of individual components know how complex the supply chain is. A suitable warehouse management system can ensure sensible warehouse management with structure and an overview. This is because it is your central hub for all information relating to a product, individual production steps and the number of available values. Reorders can also be automated. In short: even the most complex supply chain becomes the pinnacle of efficiency when handled digitally.
Precise analyses are not only possible digitally, they are also very easy to implement. With a digital analysis, it doesn't matter how much data you want to analyze, because business intelligence tools such as Microsoft Power BI are designed for such use cases. The larger the quantity, the more comprehensive the analysis and therefore the result. These mechanisms provide you with reliable analyses for optimal insights. You can use these to respond even better to your target group in future. The benefits are obvious: a large number of long-term customers, many new customers and a sustainably successful company.
Digitalization means time savings and more resources to concentrate on the actual tasks. Companies in the cosmetics industry are using freed-up capacities to develop new, better and more sustainable products and bring innovations to market. This convinces customers and creates benefits over the competition.
Probably the most effective way to integrate digitalization into the cosmetics industry: ERP software. Enterprise resource planning digitalizes the entire supply chain and automates your processes comprehensively. Our Yaveon 365 industry-specific ERP is designed specifically to meet the needs of the cosmetics industry and extends your standard ERP to create a special industry-specific solution. Particularly important functions in this context are
including formulation management for efficient and integrated management of research articles.
with mobile scanners for faster work, less administrative effort and full transparency.
including lot tracking for maximum traceability along the entire supply chain.
with management of test plans and test equipment for maximum safety for you and your customers.
for precise characterization of master data and an overview of raw material properties and possible applications
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