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Digitalization in the cosmetics industry
Consumers choose cosmetics because of their pleasant
smell or the soothing feeling on the skin.
7. December 2023
Both of these feelings are almost impossible to convey online, which is the main reason many cosmetic companies shy away from digitalization.
However, switching to digital offers enormous potential for improvement. The benefits include time savings, reduced errors, and more satisfied customers. In our article, we take a look at the most relevant digital trends and examine the advantages they offer the cosmetics industry.
Digitization: These trends are shaping the cosmetics industry
Digitalization in the cosmetics industry: the key benefits
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High customer satisfaction and loyalty
By using digital tools to promote customized and innovative products, and increase the speed of order processing, customers receive the best quality results. The result is increased customer satisfaction. And what do satisfied customers do? They remain loyal to the company. Digitization is your path to increased customer loyalty.
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More efficient and more enjoyable work
By introducing digital tools, you can implement automated processes and workflows. This is particularly useful for processes that are repeated regularly. Instead of performing each step individually and manually over and over again, simply hand over such tasks to the software. This increases speed, for more efficiency and fewer tedious tasks.
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Supply chain and warehouse management at a glance
Companies with products containing a large number of individual components are aware of the complexity of the supply chain. The right software provides logical warehouse management with structure and an overview. This is because it is your central hub for all information relating to a product, the individual production steps, and the number of available assets. Reorders can also be automated. To summarize, even the most complex supply chain becomes the pinnacle of efficiency when handled digitally.
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More accurate decisions based on robust data
Precise analyses are not only possible digitally, they are also straightforward to implement. With a digital analysis, it doesn't matter how much data you want to analyze, because tools such as Business Intelligence (BI) software are designed for this. The larger the quantity, the more comprehensive the analysis, and the result. These mechanisms provide you with reliable analyses for the best possible insights. You can use these to improve responses to your target group in the future. The advantage is obvious: a large number of long-term customers, many new customers, and a sustainably successful company.
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Better product development, shorter development cycles, and increased innovation
Digitalization brings time savings and more resources to enable you to concentrate on more important tasks. Companies in the cosmetics industry are using freed-up capacities to develop new, better, and more sustainable products and bring innovations to the market. This impresses customers and provides a competitive advantage.
How software supports digitalization in the cosmetics industry
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Research & development
including recipe management for efficient and integrated management of research articles
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Warehouse and logistics management
with mobile scanners for faster work, reduced admin work, and full transparency
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Batch management
including traceability for maximum transparency along the entire supply chain
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Quality control
control with management of test plans and test equipment for the highest safety for you and your customers
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Characteristic and specification management
for precise characterization of master data, and an overview of raw material properties and possible applications
The right ERP for the cosmetics industry
Optimize your processes in the cosmetics industry with our ERP solution. Your key to successful digitization and optimized operational processes.
